Portfolio

The work. What we built, and why it worked.

We don't build pretty websites. We build websites that convert. Here's the thinking behind each one — the problem, the approach, and what changed.

Book a free 15-min Clarity Call See the work

Featured case study

A website rebuild that turned referrals into a pipeline.

Electrical contractor · Melbourne eastern suburbs · Standard package

8 years of referrals. Zero online presence. We fixed that in 8 days.

Marcus had a great business built entirely on word of mouth. The problem: when someone was referred to him, they Googled his name — and found almost nothing. An outdated site with no local pages, no reviews and a phone number that required three clicks to find.

We ran BuyerCode™, identified the two types of jobs he wanted more of (switchboard upgrades and new builds), and built suburb-specific service pages for his four key trading areas. The click-to-call went into the header on mobile. Reviews got front-page placement.

4–5×
Weekly organic enquiries
8 days
Kick-off to live
3
Service landing pages
"The BuyerCode session alone was worth it. I walked out understanding my own customers better than I had in eight years of running the business." — Marcus T., electrical contractor, Melbourne

More work

Every project. The problem, the build, the outcome.

HospitalityStandard

Café & Events Venue · Fitzroy, Melbourne

Private function bookings from zero to six in the first month

No events page, no booking flow, no way for a function organiser to understand what the space offered. We built dual customer journeys — one for walk-ins, one for event planners — with a detailed enquiry form and capacity details that answered every question before they had to ask.

6
Function enquiries, month 1
3
Converted to events
12 days
To live
Standard package Full story
TradesStandard

Plumbing Business · South-east Melbourne

Stopped losing Google traffic to competitors with two clear customer journeys

Getting traffic but converting almost none of it. We rebuilt around two distinct customer types: emergency jobs (need someone now) and planned work (comparing options). Each journey gets its own path to contact — and the phone number became impossible to miss.

2×
Conversion rate
2
Customer journeys built
5 ★
Client rating
Standard package Full story
ProfessionalFoundations

Bookkeeper · North Melbourne

A professional services site that answered objections before they were asked

Jenny had been relying entirely on referrals and wanted a website that could stand up when a referred client Googled her. We structured the site around the three questions professional services clients ask: Can I trust them? Do they understand my situation? What happens next?

9 days
To live
100%
Referral conversion rate
Foundations package
TradesGrowth

Landscaping Business · Bayside Melbourne

Local SEO build targeting five Bayside suburbs — organic enquiries within three weeks

Andrew's landscaping business had a strong local reputation but no online presence to show for it. We built a Growth-package site with dedicated suburb pages for Brighton, Sandringham, Beaumaris, Black Rock and Hampton — each with specific service content and local schema markup.

3 wks
First organic enquiry
5
Suburb pages built
5 ★
Client rating
Growth package
Health & BeautyStandard

Beauty Salon · Richmond, Melbourne

Online booking up from zero after a site built to handle objections before the first call

Tina's salon had no online booking and a website that didn't explain pricing, qualifications or what to expect. The new site addresses every question a first-time client has — then removes every barrier between deciding and booking. Mindbody integration went live on day one.

0→14
Online bookings, week 1
11 days
To live
Standard package
TradesGrowth

Custom Builder · Inner North Melbourne

A high-consideration website that pre-qualified leads and reduced wasted site visits

Building projects are high-value, long sales cycles. The old site attracted too many tyre-kickers and not enough serious leads. BuyerCode™ identified exactly what a genuine custom-build client wants to see — and we built a site that filters for them, with a detailed quote-request form that arrives pre-qualified.

↓60%
Unqualified enquiries
↑3×
Quote-request quality
Growth package

Our approach

The same thinking goes into every build. Here's what that looks like.

01

Understand before building

BuyerCode™ happens before any design starts. We get inside your customer's head — their questions, fears and reasons to buy. That drives everything else.

02

Structure around the customer journey

Every page is built around what a customer needs to see and feel before they'll take action. Not what the business wants to say — what the customer needs to hear.

03

Make the next step frictionless

Call, book, enquire, request a quote. Every GrowthNode build has a single clear next step — and we make it impossible to miss on any device.

Your turn

Want to see what we'd build for your business?

Book a free 15-minute Clarity Call. We'll look at your current website and online presence, tell you what we think — and show you what a GrowthNode build would look like for your industry.

Book a free 15-min Clarity Call See pricing